NFL fans know their favorite plays are amazing. Duh. That’s why they’re their favorites. But with Next Gen Stats powered by Amazon Web Services, football fans can now get concrete, data-driven PROOF of just how insane those highlight plays are.
The campaign gives fans the Next Gen Stats behind each play to show that these crazy athletic performances only get crazier when you see that data behind them. The spots run during NFL broadcasts, the audience for which includes C-suite leaders of large enterprise companies—a primary AWS audience.