Promoting Amazon’s convenient Subscribe & Save service seems like a simple enough task. Sure. Fine. Now throw in multiple product categories. Throw in global campaign requirements. Throw in heavy Amazon branding so this doesn’t feel like a promotion for every product BUT Amazon. Now throw in a few gazillion pandemic-related production hurdles and a not-huge budget. Our solve? Arguably the cutest CG delivery van the world has ever seen.
But perhaps the biggest key to this project’s success was teaming up with Amazon’s crack internal production team. By joining forces with D1’s top-tier talent and available in-house resources, we were able to stretch our client’s budget that much further. Teamwork!