Don’t lead with features; lead with the human truth. Amazon Fire TV is a streaming media player in a largely undifferentiated sea of streaming media players. And while all SMPs share similar bells and whistles, we could still offer entertainment lovers something unique: empathy.
By paying attention to the comments section of a Fire TV social video, we picked up on the biggest emotional trauma of binge-streaming shows: the moment your favorite series runs out of eps.
Yeah, that moment. We branded this entertainment void as a “#Showhole,” and demonstrated why Fire TV, with its killer library of shows and movies, as well as its Amazon-caliber recommendation engine, is the ultimate #Showhole killer. Having Malcolm McDowell as the VO didn’t hurt, either.