The Fred Hutchinson Cancer Research Center relies on philanthropic dollars to fund their boldest, most exploratory work (they’ve won Nobel Prizes). That fundraising can’t take time off for a pandemic. This year, we helped Fred Hutch replace their well-established in-person fundraising events with an all-virtual platform.
We started by creating this year’s fundraising umbrella theme, which speaks to the interdependent relationship between scientists and donors (WE NEED FEARLESS SCIENCE NEEDS US). This theme was pulled through all of the Hutch’s varied fundraising channels. We followed with a series of social teaser videos and online films which played during the Hutch’s calendar year-end virtual celebration.
Despite losing the fundraising power of in-person interactions, the Hutch’s all-virtual platform and integrated effort raised $14 million and counting from October-December 2020.
“For so many of our donors, in-person events are a special part of engaging with Fred Hutch. That group energy often leads to wonderfully generous contributions,” says Tori Quiles, Chief Philanthropy Executive of Donor Engagement at the Hutch. “This year’s work pulled off a tough task--it created an emotional, communal energy and motivated our donors to be part of something bigger, even as we’re all physically apart.”